
Ineos Camera Concept
© Images by Houqi Liu

Ineos Camera Concept
© Images by Houqi Liu

Ineos Camera Concept
© Images by Houqi Liu

Introduction
The INEOS Camera is a rugged yet refined imaging device featuring a protective exoskeleton, combining industrial strength with minimalist precision for professional use in demanding environments.
Discipline
Product Design
Category
Camera
Year
2024
Introduction
The INEOS Camera is a rugged yet refined imaging device featuring a protective exoskeleton, combining industrial strength with minimalist precision for professional use in demanding environments.
Discipline
Product Design
Catagory
Camera
Year
2024

Introduction
The INEOS Camera is a rugged yet refined imaging device featuring a protective exoskeleton, combining industrial strength with minimalist precision for professional use in demanding environments.
Discipline
Product Design
Category
Camera
Year
2024
Introduction
The INEOS Camera is a rugged yet refined imaging device featuring a protective exoskeleton, combining industrial strength with minimalist precision for professional use in demanding environments.
Discipline
Product Design
Catagory
Camera
Year
2024

Design Brief
This project will design a robust, precision-engineered digital camera for INEOS, featuring an integrated exoskeletal frame that enhances impact resistance and reflects the brand’s industrial strength and sophistication.

Design Brief
This project will design a robust, precision-engineered digital camera for INEOS, featuring an integrated exoskeletal frame that enhances impact resistance and reflects the brand’s industrial strength and sophistication.

Target Users
Professional photographers and field engineers working in harsh or high-impact environments Creative teams and explorers requiring durable, high-performance equipment for outdoor or industrial documentation Brands and studios seeking a visually striking, precision-built tool that reflects INEOS’s engineering excellence

Pain Points
PAIN POINTS Impact Damage — High-speed objects and collisions easily damage standard camera bodies. Lack of Protection — Cameras require constant care during shooting in high-risk environments. Bulky Add-Ons — External cages increase size and reduce mobility on the sidelines. Drop Damage — Fast movement and kneeling increase the risk of accidental drops. User Safety Issues — Rigid camera bodies can transfer impact forces to the user.

Pain Points
PAIN POINTS Impact Damage — High-speed objects and collisions easily damage standard camera bodies. Lack of Protection — Cameras require constant care during shooting in high-risk environments. Bulky Add-Ons — External cages increase size and reduce mobility on the sidelines. Drop Damage — Fast movement and kneeling increase the risk of accidental drops. User Safety Issues — Rigid camera bodies can transfer impact forces to the user.

Process Map
Process Map
Inspiration
Ideation
Sketches

Process Map

Process Map

Ineos Camera Concept
© Images by Houqi Liu

Ineos Camera Concept
© Images by Houqi Liu
Introduction
The INEOS Camera is a rugged yet refined imaging device featuring a protective exoskeleton, combining industrial strength with minimalist precision for professional use in demanding environments.
Discipline
Product Design
Catagory
Camera
Year
2024


DESIGN BRIEF
This project will design a robust, precision-engineered digital camera for INEOS, featuring an integrated exoskeletal frame that enhances impact resistance and reflects the brand’s industrial strength and sophistication.



3D
Modeling

3D
Modeling

Detailed Renderings



VANGUARD
•

VANGUARD
Product Design
VANGUARD
•

VANGUARD
Product Design
Zephyr
•

Zephyr
Product Design
Zephyr
•

Zephyr
Product Design
Fractal Design EV Charger Concept
•

Fractal Design EV Charger Concept
Product Design
Fractal Design EV Charger Concept
•

Fractal Design EV Charger Concept
Product Design
Inspiration
3D Modeling
Target Users
Professional photographers and field engineers working in harsh or high-impact environments Creative teams and explorers requiring durable, high-performance equipment for outdoor or industrial documentation Brands and studios seeking a visually striking, precision-built tool that reflects INEOS’s engineering excellence


Process Map

Pain Points
PAIN POINTS Impact Damage — High-speed objects and collisions easily damage standard camera bodies. Lack of Protection — Cameras require constant care during shooting in high-risk environments. Bulky Add-Ons — External cages increase size and reduce mobility on the sidelines. Drop Damage — Fast movement and kneeling increase the risk of accidental drops. User Safety Issues — Rigid camera bodies can transfer impact forces to the user.
PAIN POINTS Impact Damage — High-speed objects and collisions easily damage standard camera bodies. Lack of Protection — Cameras require constant care during shooting in high-risk environments. Bulky Add-Ons — External cages increase size and reduce mobility on the sidelines. Drop Damage — Fast movement and kneeling increase the risk of accidental drops. User Safety Issues — Rigid camera bodies can transfer impact forces to the user.


Detailed Renderings








VANGUARD
•

VANGUARD
Product Design
VANGUARD
•

VANGUARD
Product Design
Zephyr
•

Zephyr
Product Design
Zephyr
•

Zephyr
Product Design
Fractal Design EV Charger Concept
•

Fractal Design EV Charger Concept
Product Design
Fractal Design EV Charger Concept
•

Fractal Design EV Charger Concept
Product Design